GOOGLE ADS MANAGEMENT

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GOOGLE ADS MANAGEMENT

Google Ads made easy with our monthly packages

Running Google Ads might seem simple—until you realise how quickly costs add up when things aren’t set up properly. That’s where we come in.

At Monsta Graphics, we have a Google Ads-certified expert on the team who knows the platform inside and out. We’ll set up, manage, and optimise your Google Ads account so you’re not just spending money—you’re getting results. Whether you need an audit and fix-up of an existing account or a brand-new campaign, we’ll make sure your ads work hard for your business.

We’ll write your ads, manage bids, track conversions, and fine-tune your campaigns to maximise your ROI. Plus, you’ll get clear monthly reports with insights and recommendations—so you always know where your money’s going.

Based in Brisbane, we work with businesses all over Australia, helping them generate more leads, book more clients, and grow their brand online.

WHAT ARE GOOGLE ADS AND HOW DO THEY WORK?

Google Search Ads are paid ads that appear at the top of Google search results when someone searches for keywords related to your business. They put your business at the top of search results when people are actively looking for your products or services—giving you prime visibility when it matters most.

Ever noticed the top results on Google sometimes have a small “Sponsored” tag underneath? Those are Google Search Ads.

Instead of paying a fixed price, businesses bid on keywords through the Google Ads platform —meaning you only pay when someone clicks on your ad (this is called pay-per-click or PPC).

The cost per click (CPC) varies depending on how competitive the keyword is. For example, highly sought-after keywords like “Brisbane lawyer” or “emergency plumber” will have higher bid prices because multiple businesses are competing for the top spot.

We manage this bidding process for you, ensuring you get maximum visibility while keeping costs under control.

WHY OUTSOURCE YOUR GOOGLE ADS?

A lot of business owners set up Google Ads accounts without fully understanding how the platform works. The result? Wasted money, poor performance, and missed opportunities.

Managing Google Ads properly isn’t a “set-and-forget” job—it requires constant monitoring, fine-tuning, and staying ahead of Google’s updates.

We take care of all of that for you, so you can focus on running your business.

ARE THERE DIFFERENT TYPES OF GOOGLE ADS?

Yes! Depending on your business, we can run:

  • Search Ads (text-based ads that appear on Google search results)
  • Display Ads (image-based ads that appear on websites across the internet)
  • Remarketing Ads (ads that ‘follow’ users who’ve visited your site, reminding them to come back)
  • Shopping Ads (perfect for eCommerce businesses)

We’ll recommend the right mix to get the best results for your budget. 

HOW MUCH SHOULD I SPEND ON GOOGLE ADS EACH MONTH?

There’s no one-size-fits-all answer—it depends on your industry and competition.

If you’re in a highly competitive field, like dentistry or local electrical services, the cost per click will be higher because hundreds of businesses are bidding on the same keywords.

If your business is more niche, you may not need to spend as much, but you’ll likely see lower search volumes and less traffic.

We’ll put together a recommended monthly budget and give you realistic expectations on the clicks, enquiries, or sales you can expect.

 

CAN YOU WRITE MY GOOGLE SEARCH ADS FOR ME?

Absolutely! We have a professional copywriter who will craft compelling, high-converting ads tailored to your business. Once written, we’ll set up, manage, and optimise the ads to ensure they perform.

 

DO I REALLY NEED GOOGLE ADS?

If you want fast, targeted traffic from potential customers who are actively searching for your services, then yes!

Unlike SEO, which takes time to build, Google Ads can start driving leads to your business almost instantly. If you’re unsure, we can assess your business and recommend the best strategy.

Keep in mind – Google Ads can always be “turned off”. You’re not locked into paying to run them forever. It can be well worth setting up a campaign and trialing it for a few months to see if it’s worth it for your business.